100 Thieves is a prominent esports organization and lifestyle brand founded in 2017 by Matthew "Nadeshot" Haag, a former professional gamer and content creator. Based in Los Angeles, the organization is known for its competitive teams across various esports titles, including League of Legends, Valorant, and Call of Duty. 100 Thieves has made a significant impact in the gaming and esports community with its blend of high-performance teams and engaging content. The brand also extends into lifestyle apparel, offering a range of stylish clothing and accessories that resonate with gaming culture. Their merchandise is celebrated for its quality and trendy designs. 100 Thieves emphasizes a culture of excellence, innovation, and community, fostering a dedicated fan base and partnering with prominent brands and creators. Through its diverse ventures and compelling content, 100 Thieves continues to shape the future of esports and gaming lifestyle.