Cotton On is an Australian retail company known for its affordable and trendy fashion, accessories, and lifestyle products. Founded in 1991 by Nigel Austin in Geelong, Australia, the brand initially started as a small store selling basics like T-shirts and sweatshirts. Since then, it has grown into one of Australia's largest and most recognizable retail chains, with over 1,500 stores in 18 countries worldwide.
Cotton On offers a wide range of products, including casual apparel, activewear, footwear, and home goods, with a focus on comfort, style, and value. The brand is particularly popular for its youthful, casual aesthetic, and its collections are often inspired by global streetwear trends. In addition to its core offerings, Cotton On has expanded into various sub-brands, including Cotton On Body, Cotton On Kids, and Typo, a stationery and lifestyle brand.
Sustainability has also become a key focus for Cotton On in recent years. The company has committed to using more eco-friendly materials, reducing waste, and improving supply chain transparency. As a result, it has gained a reputation for making trendy, affordable fashion more accessible while becoming increasingly mindful of its environmental footprint.
With its wide-reaching presence and diverse product range, Cotton On continues to be a significant player in the global retail landscape.