Gear Geek is a UK-based online retailer specializing in alternative wearable technology, mobile accessories, and trending gadgets. Their mission, encapsulated by the slogan “Your Alternative Choice,” focuses on offering functional products at fair prices, challenging the dominance of major tech brands. The company emphasizes value over branding, providing consumers with high-quality options without inflated costs. Gear Geek offers a comprehensive rewards program, Gear Geek Coins, where customers earn points for purchases, social media interactions, and recycling old tech. These points can be redeemed for discounts, exclusive products, or entries into gift voucher draws. Customer feedback is mixed. While many praise the product quality and value, some have reported issues with returns and customer service responsiveness. The company has addressed concerns by encouraging direct contact for resolution.