LEGO is a globally recognized brand known for its iconic interlocking plastic building blocks, which allow users to create endless structures, designs, and imaginative worlds. Founded in 1932 by Ole Kirk Christiansen in Denmark, LEGO began as a small wooden toy company and evolved into the creative powerhouse it is today. The name LEGO is derived from the Danish phrase "leg godt," meaning "play well."
LEGO’s simple yet versatile design has made it a favorite among children and adults alike. The brand’s product line extends beyond traditional brick sets, with themed collections based on movies, video games, and even space exploration. LEGO encourages creativity, problem-solving, and hands-on learning, making it popular for educational purposes as well.
In addition to toys, LEGO has expanded into movies, video games, and theme parks, creating a comprehensive brand experience. With a commitment to sustainability, LEGO is also exploring eco-friendly materials for future sets.