NothingFishy is a UK‑based, plant‑powered supplements brand founded in 2017 by Caine Woodward, aimed at offering a sustainable alternative to traditional fish‑oil omega‑3 products. Their core offering includes algae‑derived omega‑3, vitamin D3, marine magnesium, and Irish sea moss—all vegan, gluten‑free, and responsibly packagedNothingFishy emphasizes eco‑friendly practices: they use reusable glass jars, compostable or recyclable sleeves, and offer a refill service to minimize waste. Their supplements rely on algae grown in controlled environments, ensuring high purity (free from ocean pollutants and heavy metals) and avoiding overfishing Users appreciate the pleasant taste, transparent sourcing, and measurable health benefits—ranging from heart, brain, skin, and immune support—with over 120,000 customers globally and high review ratings (4.8/5 on Trustpilot) . Acquired by The Mothership in 2022 to scale its mission, NothingFishy stands out as an ethical, eco‑conscious choice for supplement shoppers