Paula's Choice is a renowned skincare brand known for its science-based approach to skincare. Founded by Paula Begoun, the company is celebrated for its commitment to using research-backed ingredients and formulations that cater to various skin types and concerns. Paula’s Choice products are designed to be effective yet gentle, addressing issues such as acne, aging, and sensitivity without harsh chemicals. The brand’s offerings include cleansers, exfoliants, serums, and moisturizers, all formulated with high-quality ingredients that are free from fragrance and unnecessary additives. Paula's Choice is also known for its educational resources, helping consumers make informed decisions about their skincare routines. With a reputation for transparency and efficacy, Paula's Choice continues to be a trusted name in the skincare industry.